For the first time in MasterChef history, a contestant’s creation from the show is available for consumers to buy at Coles stores around Australia.
Rue Mupedzi was awarded the opportunity to have her spicy condiment sold on Australian shelves after winning an immunity challenge on Thursday night’s episode of MasterChef with her dish Ribs and Chicken with BarbeRue Sauce.
BarbeRue Sauce is available from June 16 for a limited time at Coles stores nationally.
Masterchef contestant Mupedzi said: “I had never had barbeque sauce before arriving in Australia from Zimbabwe, back in 2009. It wasn’t just a condiment; it was a flavour explosion that transformed ordinary food into a feast. My sauce is smoky, sweet and very spicy; it reminds me of weekends with family around the barbeque, sharing laughs and making memories and I’m hoping BarbeRue Sauce will create the same warm feelings for other families, too.
“I still can’t believe I have my own sauce. It’s absolutely mind-blowing and I’m so grateful to the judges, MasterChef, Network 10 and of course Coles to have had this life-changing experience. To have my product on Coles shelves for the whole of Australia to try, is truly a dream come true.”
Carmel Horvath, head of sponsorships and events at Coles, said: “MasterChef Australia has been inspiring what our customers put in their shopping trolleys since 2009. It’s a partnership we are very proud of and one that we continue to build on year after year. We’re thrilled to offer our customers a product pulled directly from a challenge in show and available at Coles the very next day around Australia.”
Marty Benson, director of content, Melbourne at Endemol Shine Australia, said: “On MasterChef Australia we always aim to inspire and delight, but this opportunity to collaborate with Coles to fast-track the flavours of the MasterChef kitchen direct to dinner tables around the country takes that ideal to another level. We are incredibly proud to explore exciting new territory for the MasterChef Australia brand and know that the BarbeRue sauce will bring joy to Coles customers Australia-wide.”