Fast-rising social experiences brand Maple Social Club has partnered with noisy, joining its growing roster of youth culture brands as demand for community-first events continues to rise.
Founded by Taylor Gwyther and Connor Cameron, Maple Social Club has quickly built a reputation for socially driven experiences that prioritise real-world connection over algorithm-led engagement.
From coffee raves to cultural moments
The brand’s programming spans morning coffee raves, line dancing, vinyl-and-wine socials, immersive art evenings and large-scale day parties, all designed to foster in-person interaction in curated environments.
The company has also launched a new app positioned as a low-pressure social network focused on IRL connections.
Exclusive commercial partnership
Under the deal, noisy will act as Maple Social Club’s exclusive external commercial partner and advisor, responsible for sourcing, facilitating and delivering brand partnerships and sponsorship opportunities across Australia.
Maple will retain full creative control of its events and overall strategic direction.
Co-Founder Taylor Gwyther said the partnership will support growth while maintaining authenticity.
“As we’ve grown, it’s been important to work with partners who understand that the experience always comes first. Our partnership with noisy lets us scale what we’re doing while keeping it culturally relevant and true to the community we’ve built.”
Scaling demand from younger audiences
The partnership comes as Maple Social Club continues to expand, with Sydney events regularly reaching capacity crowds of up to 800 attendees.
Its audience skews young, with the majority aged between 18 and 35, and a strong female majority across both event attendance and social platforms.
National expansion is underway, with longer-term ambitions to enter the US market.
Strong organic performance
Maple Social Club has also emerged as a strong performer in social content, with campaigns generating more than one million impressions per event, largely driven by organic reach.
Ticket registrations frequently exceed venue capacity within hours, while user-generated content extends campaign visibility well beyond the event itself.
Harry Wilson, Managing Director at noisy, said the partnership presents a strong opportunity for brands.
“Maple Social Club is a standout example of how culture and community can translate into meaningful brand engagement. The strength of their organic reach and the way audiences actively participate in the experience makes this a highly compelling platform for partners.”
Brand integration and reach
Through the partnership, brands will gain access to a curated live audience, alongside integrated content opportunities across co-branded campaigns, social storytelling and on-ground activations.
Deliverables include announcement assets, live event coverage and post-event content, as well as deeper integrations such as naming rights and sponsored content series.
Campaigns will also be amplified through noisy’s broader ecosystem, including LINES and Whatslively, extending reach across key youth markets.
Top Image: noisy