Mango Communications, part of DDB Group, has been appointed as the PR agency of the A-Leagues following a competitive pitch process.
The A-Leagues represent the pinnacle of professional football in Australia, comprising the men’s, women’s, youth and e-sports competitions.
The partnership is an important part of the recently rebranded A-Leagues’ ambition to drive engagement across each league, grow the competitions, create new sporting heroes for its fan base, and build on football’s position as Australia’s most popular participation sport.
Damaris Treasure, A-Leagues director of strategic communications, said: “Mango impressed us with the ambition and quality of their strategy and creativity. We’re excited to partner with them as we grow the role of football in popular culture and beyond.”
Alex Lefley, Mango Melbourne managing partner, said: “What a win it is to team up with the A-Leagues. We’re looking forward to using the power of PR to engage existing and new football fans and help cement football’s spot in local consciousness and culture.”
A-Leagues joins a Mango client roster including New Balance, Funlab, McDonald’s, Australian Radio Network, Unilever, IKEA, and Tourism NT.
See also: Mango Communications appointed as PR agency for The Edge96.ONE
Earlier this year, The Edge 96.ONE (now Cada) appointed Mango Communications as its PR agency and handled the rollout of its rebrand.
The campaign saw Mango Communications drive rapid brand awareness around the new proposition, amplifying the launch and sustaining the momentum through content and talent-led conversations.
Emily Copeland, ARN, The Edge general manager, said at the time: “We are excited to be working with Mango at such a pivotal time for The Edge. Our rebrand will be bolstered by Mango’s diverse range of expertise, national team, and progressive strategic and creative approach. We can’t wait to launch this exciting offering with Mango by our side.”
Mango Communications Sydney managing director Tabitha Fairbairn said: “Being appointed by the growing and fabulous team at The Edge sees Mango continue to bolster our list of partners.
“We are excited to be supporting The Edge as they further tap into youth culture – making an impact, sharing stories and creating connections. The brand’s history, future plans and unique offering set it up for a huge year in 2022,” she added.