The Kyle & Jackie O Show is bringing back its popular You Get A giveaway format this Friday, 15 August, with a twist, handing out one of the world’s most sought-after toys to every caller who makes it on air.
Labubu, a fluffy, bug-eyed collectible that has gained cult status among celebrities and on social media, is sold out globally, with resales fetching high prices.
Fans including Dua Lipa, Kim Kardashian, Rihanna and David Beckham have been spotted with the toy.
While most fans are struggling to secure one, Jackie ‘O’ Henderson said the KIIS 1065 breakfast team had managed to source a large supply. “I’ve managed to get my hands on a bunch of Labubus, so it only seemed fitting to give them away in our famous ‘You Get A’ style.”
Kyle Sandilands added: “No fake ‘Lafufus’ here, only the real deal legit Labubus.”
All listeners who get through to the show on Friday will win one of the toys, in what ARN describes as its biggest You Get A promotion yet.
The segment has previously seen cars, holidays and high-value tech handed out live on air.
ARN’s KIIS network has leaned on the stunt-driven breakfast show to deliver spikes in engagement and social reach, with giveaways often trending online.
The company operates 58 radio stations in 33 markets nationally, as well as 46 DAB+ stations and the iHeart digital platform.