SLIK has named Kim Verbrugghe as its new Managing Director, strengthening its leadership team as the agency expands its offering in creative, technology and customer experience.
Verbrugghe will be responsible for guiding the agency’s strategic direction, with a focus on scaling operations, refining its client offering, and integrating services such as AI, innovation programs, and customer experience strategy.
She joins during a period of growth for the independent agency, which recently opened a Melbourne office to support increased demand.
Agency positioning built on adaptability and client value
In a joint statement, SLIK co-founders Kyle Bennett and Cooper LaPlanche said the appointment supports their long-term plan to remain responsive to shifting client needs, particularly as technology continues to reshape marketing delivery.
“As traditional network agencies reconfigure, we’ve designed our model to stay adaptable and focus on client value. Kim brings the experience needed to help grow that model in line with what our partners need next.”
They noted that clients are increasingly seeking help navigating new technologies, including AI, and are looking for practical support across innovation, execution and capability building.
Verbrugghe brings cross-sector experience
Verbrugghe joins with more than 15 years of experience across agency and consultancy roles. She has held senior positions at firms including Deepend, Orchard, and BCG X.ventures, and has led strategy, product, and experience design for a wide range of Australian clients.
Her portfolio includes work for brands such as ALDI, Qantas, Commonwealth Bank, Westpac, Hyundai, HOYTS, and Merlin Entertainments. She has overseen customer experience and innovation teams, launched digital products and services, and supported businesses undergoing change.
Focus on commercial outcomes and capability-building
Verbrugghe said her focus will be on helping clients address complexity while building long-term value.
“The rise of AI is changing how marketing functions. Our role is to help clients adapt, whether that’s through innovation, better systems, or identifying growth opportunities. SLIK already has strong foundations in these areas. My goal is to build on that and ensure we’re delivering commercial value through both creativity and technology.”
She added that the agency’s long-standing relationships and practical approach to delivery were key factors in her decision to join.
Continued growth following new business wins
Founded in Sydney in 2011, SLIK works with clients across multiple sectors, including Woolworths Group, nib, Darrell Lea, Nine, Qantas, and the NSW Government.
Following a number of new business wins, SLIK expanded to Melbourne in late 2024 and is now focusing on integrated solutions that combine creative, digital and CX disciplines.
Verbrugghe’s appointment comes as independent agencies continue to adapt their service models to meet client demand for flexible, cross-functional expertise, particularly in areas where marketing, design, and technology intersect.