SLIK to create virtual experience for Paralympics Australia ahead of Paris 2024 Games

Paralympics Australia and SLIK

The platform will provide a virtual gateway to raising funds to help current and aspiring Paralympians pursue their sporting dreams.

SLIK will support Paralympics Australia in its fundraising goals with a unique virtual experience to be launched before the Paris 2024 Games. 

The independent creative agency will develop a platform for the sports body that provides a virtual gateway to raising funds to help current and aspiring Paralympians chase their sporting dreams. 

SLIK co-founder and head of technology, Kyle Bennett, said the agency is working with Paralympics Australia to gain vital insights from Australia’s Para-athletes.

He also noted that the creative agency is working with usability and accessibility consultants to ensure that accessibility is a priority.

“We’re excited about working on such an iconic event in the global sports calendar and feel the challenge ahead is a perfect fit for SLIK’s strategic combination of creativity and technology,” Bennett added.

Paralympics Australia’s head of commercial, communications and brand, Cameron Murray, said the partnership with SLIK is vital to the sustainability of para-sport in Australia to build on the success of existing fundraising programs.

“This innovative solution will deliver a new experience that will bring messages of support to athletes and engage audiences through content and a unique virtual experience – all while delivering essential funding for our organisation,” Murray added.

SLIK has had success with an expanded portfolio across categories including telco, insurance, and FMCG, with key clients such as Qantas, Nine, nib and TPG Telecom.

Last year, the creative agency was registered as an Indigenous business with Supply Nation, a non-profit organisation that aims to grow the Aboriginal and Torres Strait Islander business sector through the promotion of supplier diversity.

At the time, Bennett, a Wiradjuri man, said it’s an important step towards driving real impact for Indigenous communities, businesses and individuals across the country.

See also: SLIK registers with Supply Nation and partners with First Nations Foundation

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