The retailer partnered with its official Snow Gear 2026 partner, the Sydney Bears Ice Hockey Club.
The social-first push is designed to turn everyday grocery decisions into a shareable experience.
The findings show that emotion remains the number-one driver of attention.
Aaron Hampson: 'Our strategy delivers impact across every channel Australians use to make shopping decisions.'
Leo Burnett Australia has taken out the Grand Effie for its work with Suncorp, while BMF and ALDI claimed Effective Agency and...
ALDI Australia and Digitas have unveiled ALDIfy, a digital platform that turns trending social media recipes into accessible, shoppable meal ideas.
Alex Forrester: 'It takes time to build connection and recall, but this campaign has overcome the biggest hurdle – it has captured...
See the top industry stories trending today.
Brand tracking platform Tracksuit have examined supermarket chain brand loyalty from Australian shoppers.
Kyle Bennett and Cooper LaPlanche: 'Kim brings the experience needed to help grow'.
Jenny Melhuish: 'ALDI isn’t about offering endless options, we are about offering Aussie shoppers the right one.'
