SBS National Manager – Digital & TV Sales Kieran Beasley is stepping down from the broadcaster after more than 13 years with the organisation.
Beasley, who most recently led SBS’s digital and television sales strategy nationally, will remain with the business until 26 June to support the transition ahead of the 2026 FIFA World Cup sales cycle.
In the internal email, Acting Director of Media Sales Lee Fifoot confirmed Beasley’s exit and reflected on his impact across the organisation’s commercial operations.
“It’s with great sadness that I’m writing to let you know that Keiran Beasley will be stepping down from his role as National Manager – Digital & TV Sales after more than 13 years with SBS (2.5 as National Agency Sales Manager),” Fifoot wrote in an internal email sighted by Mediaweek.
Beasley first joined SBS in November 2012 to lead sales efforts around the broadcaster’s coverage of the 2014 FIFA World Cup.
He subsequently held a series of senior commercial roles, including National Brand Partnership Manager, where he oversaw trade marketing, client solutions, strategy, and creative services, as well as the broadcaster’s FIFA World Cup coverage and annual Upfront presentations.
In 2019, he undertook an 18-month secondment as Head of Group Marketing before returning to SBS Media in 2021 as NSW State Sales Manager. He later served as National Agency Sales Manager before assuming his most recent national leadership role.
World Cup sales and digital growth
Fifoot credited Beasley with helping deliver major commercial milestones, particularly around global sporting rights and the growth of SBS’s digital platform.
“In his most recent role, Keiran helped drive record sales for the 2026 FIFA World Cup, focused on growing SBS On Demand while defending linear TV, and delivered some stellar Media-i results in recent years,” Fifoot wrote in the email.
She also acknowledged his leadership and cultural impact within the organisation.
“Many who have worked closely with Keiran will agree that he brings thoughtfulness, integrity and calm to everything he does – always with good humour and quiet confidence. He’s generous with his time, sharp in his thinking, and famously consistent, whether that’s his daily ‘uniform’ or his devotion to a beautifully simplified life of Apple products and Teslas.”
“He’s the kind of colleague who lifts the people around him, and SBS is better for having had him.”
Recruitment process to begin
Beasley will remain in the role until late June to support continuity across SBS’s commercial operations.
“We will begin recruiting for his role in the coming weeks, and I’m very appreciative that Kizz has agreed to stay on until 26 June to help ensure a smooth lead-up to the World Cup,” Fifoot said.
SBS is expected to begin recruitment for the role in the coming weeks.
Main image: Kieran Beasley