Kayo Sports has announced the launch of a 4K quality streaming option, set to be available from the end of February.
Kayo Basic customers will have access to over 1000 hours of 4K content, starting with the season-opening Formula 1 Gulf Air Bahrain Grand Prix with every practice, qualifying session and race available in 4K.
All AFL, NRL, Cricket and Netball games streamed on Kayo will be offered in 4K as the service begins its rollout from February 29, 2024.
Alongside the new 4K option, the platform is also changing its subscription packages from February.
Customers will now have the choice of two packages. Kayo One will offer 50-plus sports and high-definition for $25 per month. Kayo Basic, at $35 per month, will provide access to all 50-plus sports and from February 29, 4K streaming will become available.
Julian Ogrin, Kayo Sports managing director said that this offering for customers has been long in the making.
“We have five years of understanding our customers and how they like to watch their sport. The fans have been waiting for 4K and the ability to watch their favourite sports in the highest quality. Our refreshed subscription packages reflect the desire for a simple, frictionless subscription journey that gives customers choice and control.”
Kayo Sports subscription packages from February 2024:
Kayo One: $25 per month for 1 stream with High Definition
Kayo Basic: $35 per month for 2 streams with High Definition and 4K available for AFL, NRL, Cricket, Formula 1 and Netball.
The new option comes as Kayo Sports reported in November that the 2023 ICC Men’s World Cup became the most-watched ICC Men’s World Cup of all time across Foxtel Group platforms.
The tournament was up 46 per cent on the previous tournament in 2019, and up 800 per cent in streaming.
Australia’s World Cup campaign saw an average of 223,000 viewers tuning in to watch each match, culminating with 494,000 viewers for the final showdown against India, up 225 per cent on the 2019 Final between England and New Zealand.
See also: Kayo reports viewership and streaming numbers for 2023 ICC Men’s World Cup