Time Out has announced the appointment of Kaylie Smith as managing director, of Time Out Media APAC.
Based in Sydney and reporting to Time Out Media CEO Stacy Bettman, Smith will lead the Media division in Australia, Singapore and Hong Kong, with a focus on further evolving the brand in the region and its advertising opportunities for clients.
Smith brings extensive experience and understanding of the different markets within APAC, having held senior roles in Australia, Japan and Singapore, as well as in the US. She has a successful track record driving growth, revenue, and product innovation, having worked for both high-growth companies as well as global consumer tech leaders, including Google and Meta.
Smith began her career in product management, sales and marketing for DoubleClick’s APAC business and took a broader senior role when the company was acquired by Google, leading the Google platforms business across APAC and Japan.
Smith was MD APAC for The Rubicon Project, a series B start-up in programmatic advertising for publishers where she was instrumental in the rapid growth of the company, from 2017 to 2021 she held senior roles at Meta first as director SMB Australia & New Zealand for Facebook, tasked with growing the nascent SMB business in the region and across the broader APAC markets.
Following the successful delivery, she was tasked to replicate this success for Instagram in APAC as MD. Most recently, she worked for e-commerce start-up Her Black Book as COO.
Stacy Bettman, CEO Time Out Media said: “I’m thrilled that Kaylie has joined Time Out to lead and further strengthen Time Out’s Media division in APAC and build upon the team’s successes, in a region where the brand is established and strong with lots of potential to grow further. Time Out is a global digital media business in a unique position to provide our advertising clients with bespoke advertising solutions to connect them with our best of the city content and experience-hungry audience within a positive, brand-safe environment.”
Smith said of her new role: “Time Out has been a part of my life for as long as I can remember: over the years I have used it to get to know the city and feel like a local from London to LA, and here in Sydney too. I instantly found a connection with the power of the brand and its content, and I’m excited to further grow and evolve Time Out in the APAC region and work with our advertising clients on exciting campaigns for them.”
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Top image: Kaylie Smith