Conservative podcaster Joe Rogan is rumoured to be moving to CBS News.
The broadcaster is struggling with ratings on its flagship show 60 Minutes, after veteran journalist Anderson Cooper left last year.
Whilst Rogan and Cooper at ideologically opposite, it’s hoped that the immensely popular podcaster, who hosts the Joe Rogan Experience with a reported 11 million listeners a day, will attract some much-needed viewers.
Technically, Rogan is already on screens, as he presents his daily show in video format on social media.
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“This isn’t stunt casting,” a television industry insider told Radar Online.
“It’s strategy. Rogan opens a direct pipeline to the massive MAGA audience CBS has struggled to reach for years.”
The insider added: “You bring in Rogan and you immediately gain a core connection to over 50 percent of the country.”
“He speaks to viewers who feel ignored or mocked by legacy media. That could solve the ratings and credibility problems of CBS overnight.”
Another source told Radar that the rumoured move is a “gamble” because he is “raw, unscripted, and polarizing. That could either electrify 60 Minutes or blow it up.”
Anderson Cooper leaves 60 Minutes
After almost 20 years, Cooper called time on his 60 Minutes tenure in 2025. He cited family priorities after years of managing roles at competing networks.
“Being a correspondent at 60 Minutes has been a great honour. I told amazing stories and worked with the best crews in the business,” Cooper said.
“For nearly two decades, I balanced my jobs at CNN and CBS. I have little kids now and want to spend time with them while they are young.”
Top image: Joe Rogan. Image credit: YouTube