Sydneysiders will have the opportunity to try Calvin Klein’s first-ever ‘clean’, unisex fragrance, CK EVERYONE from the tailor-made, sample dispensing panel from leading outdoor advertising company JCDecaux.
JCDecaux head of creative solutions, Ashley Taylor, said the panel was a simple, yet effective way to provide a memorable sampling experience.
“We were thrilled to work with Calvin Klein on this custom panel – it’s a really clever, immersive way to engage the senses and directly connect with buyers in one of Sydney’s busiest shopping precincts and demonstrate the boundless creativity of Out-of-Home,” she said.
“As Sydney’s Mardi Gras festival is also just around the corner, it’s a perfect time to bring this type of product – a genderless scent – to the city, and to demonstrate Calvin Klein’s commitment to equality, inclusivity and diversity.”
Calvin Klein group brand manager, luxury division – ANZ, Carmen Kent, said: “Calvin Klein is renowned for progressive campaigns that spark a conversation, so it was in this spirit that we wanted the launch of CK EVERYONE to continue to push boundaries. Along with our more traditional formats, we wanted to create an opportunity for consumers to physically experience the new fragrance and JCDecaux’s sample dispenser capability was the perfect opportunity to get the fragrance directly into the hands of consumers in the heart of Sydney’s CBD and key retail precincts.”