JCDecaux New Zealand has renewed its long-term advertising partnership with Christchurch International Airport, extending its relationship with one of New Zealand’s key transport gateways.
The agreement follows a competitive tender process and will see JCDecaux continue as the airport’s out-of-home advertising partner. The company first began working with Christchurch International Airport in 2007.
Christchurch Airport is New Zealand’s second busiest airport, welcoming 6.5 million passengers each year. It offers regular services to 15 destinations across New Zealand and more than 140 international flights each week.
The renewed deal gives advertisers continued access to travellers across Christchurch, Auckland and Queenstown airports through a single airport media network. JCDecaux holds exclusive out-of-home advertising rights across all three airports.
Reaching travellers across New Zealand’s airport network
The partnership gives brands access to advertising placements across key stages of the airport journey, from check-in and departures through to arrivals.
Phil Eastwood, General Manager of JCDecaux New Zealand, said the renewed concession reflected the strength of the relationship between the two businesses.
“Since our partnership began in 2007, we have worked closely with Christchurch International Airport to create a distinctive and high-quality media experience for brands,” Eastwood said.
“Retaining this concession reflects the strength of that relationship and our shared commitment to quality and effectiveness for advertisers.”
Sean Tully, Strategic Communications Manager at Christchurch Airport, said the airport plays a key role in connecting travellers to the South Island“As the South Island’s gateway, Christchurch Airport connects millions of travellers each year to the people, places and experiences that make this region special,” Tully said.
“We’re pleased to continue our partnership with JCDecaux, whose high-quality advertising platforms help brands engage with audiences at the very start and end of their South Island journey.”
Video out-of-home in airport environments
Airports are one of the few environments in New Zealand where video out-of-home advertising is permitted.
Recent JCDecaux research conducted across Christchurch and Auckland airports found full-motion digital out-of-home campaigns delivered 2.5 times higher attention and twice the recall of static creative.
Eastwood said the findings showed airports could support brands looking to extend video and social content into premium out-of-home environments.
“The findings from our research show that travellers are more receptive to advertising in airports. And full motion digital campaigns work harder than static creative on attention and recall,” Eastwood said.
“That makes airports a smart choice for brands wanting to extend their video and social content in a premium, high-attention setting. Airports are a prime environment for engaging video content at a time when people are highly receptive to advertising.”
The renewed agreement means JCDecaux will continue offering advertisers access to domestic and international travellers across New Zealand’s major airport hubs.