Involved Media has announced it has partnered with Chartered Accountants Australia and New Zealand (CA ANZ), effective immediately.
With more than 131,000 members in Australia and New Zealand, CA ANZ supports financial professionals to make a difference to the businesses, organisations and communities in which they work and live.
Chelsea Wymer, CA ANZ chief marketing officer, said: “We’re excited about the opportunity to work with Involved Media along with Calibre + Candor in New Zealand. As a true Trans-Tasman business, it’s imperative that CA ANZ has the strength in our media strategy, planning and buying across both countries.”
Sarah Keith, Involved Media group managing director, said: “We are very pleased to announce our appointment to the media strategy, planning and buying account for CA ANZ.
“This partnership will promote growth within the accounting profession, and we can’t wait to get started building value together. Chartered Accountants are known as difference makers.
“The depth and breadth of their expertise helps them to see the bigger picture and chart the best course of action for businesses, communities and the economy. We’re looking forward to working closely with CA ANZ, its members and Calibre + Candor in New Zealand to tell their story.”
The appointment by CA ANZ follows a string of client wins last year by Involved Media, including NordicTrack, Crayola, Hitachi ABB Power Grids and Releaf Group.
In January, Involved Media and Active International Australia have announced the appointment of Chris Thomas as head of digital across both businesses. Thomas has been consulting to Involved Media since mid-2021.
He now joins the agency full-time and will also work across Involved’s parent company Active International. One of Australia’s most experienced digital marketing executives, Thomas was head of digital at Publicis Media for almost four years, until April 2021.
His resume also includes senior roles at Zenith in Australia, OMD in Australia and the UK, and Integral Ad Science in the UK.
Reporting to Involved Media and Active International Australia Group managing director, Keith, Thomas is responsible for building the Active International and Involved digital, data and technology offering for the future.
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Top image: Chelsea Wymer