Independent media agency Involved Media today announced the appointment of three key new executives as part of the ongoing expansion of its business.
Susan Reid joins Involved Media as new business development director. Based in Sydney, she will work closely with managing director Sarah Keith.
With more than 20 years’ experience in Australia and the United States, Susan brings strengths in areas including strategic media and content partnerships, digital and print publishing, radio and market research. She was most recently a group business manager at Nine Network and has also held senior roles at Australian Community Media and Nielsen.
Involved Media has appointed Sophie Carkeek as group account director, based in Melbourne. Sophie has held strategy, planning and client service roles at MediaCom Australia, Cole Media, Wavemaker and Dentsu X, working across the retail, government and fast-moving consumer goods sectors.
Cristina Spizzica has also joined Involved Media’s Melbourne agency as digital strategist, reporting to head of strategy and planning, Dan Hojnik. Previously digital investment manager at MediaCom Australia, Cristina will manage the strategic development of integrated digital-led campaigns for both existing and new clients.
Sarah Keith said: “I’m delighted to welcome Susan, Sophie, and Cristina to the Involved Media team. All three bring unique and valuable experience and skills to our business and our clients, and their appointments are further evidence of our ongoing investment in new talent and new offerings.
“The fact Sophie and Cristina are based in Melbourne recognises our valued and growing client base in Victoria.”
Earlier this year, Paykel Media revealed a name change after 22 years. Now branded Involved Media, MD Sarah Keith said it is much more than just a name change, with the new branding better reflecting the DNA of the business.
Former owner Tony Paykel, who remains with the business as head of agency partnerships, Involved Media, said: “It’s time for a new name to highlight the exciting changes here and the great work we are doing for our clients.”