INVNT has delivered the Final Draw Ceremony for the AFC Women’s Asian Cup Australia 2026™, held at Sydney Town Hall on Tuesday 29 July. The event, commissioned by the Asian Football Confederation (AFC), marked a major milestone on the road to the tournament kicking off in March next year.
The global brand storytelling agency was selected through a competitive pitch to produce an experience that would resonate culturally and attract a global broadcast audience. The ceremony, streamed live across Asia and beyond, revealed the tournament groupings for the 12 national teams competing in the continental championship.
Running from 1–21 March 2026, the AFC Women’s Asian Cup will be hosted across Sydney, Perth and the Gold Coast.
“The AFC Women’s Asian Cup is more than a tournament — it’s a celebration of growth, unity, and ambition across Asia,” said Laura Roberts, Managing Director APAC at INVNT.
“We were honoured to bring this vision to life through a show that fused AFC’s dynamic brand with Australia’s vibrant cultural identity. From stage design to storytelling, every element was crafted to inspire fans and elevate the global profile of women’s football.”
The creative approach took inspiration from football stadiums and AFC’s 47 Member Associations, blending Indigenous Australian design elements with dynamic visuals to reflect the diversity and inclusivity of the tournament.
Sarah Walsh, Chief Operating Officer of the AFC Women’s Asian Cup Australia 2026™ Local Organising Committee, said: “The Final Draw is a significant milestone on the road to the AFC Women’s Asian Cup Australia 2026™, and we were thrilled to host it at Sydney Town Hall. INVNT’s creative execution helped set the tone for what promises to be a landmark tournament for women’s football in our region.”
The event also coincided with strong early ticket sales, highlighting growing interest and momentum for women’s football across Australia and Asia.
Founded in 2008, INVNT is led globally by CEO Kristina McCoobery and Chairman and Chief Growth Officer Scott Cullather, with offices in New York (HQ), London, Sydney, Singapore, and beyond. More at invntapac.com.