Innocean Australia has announced the appointment of Giorgia Butler to the chief strategy officer role, effective immediately. Butler replaces Gual Barwell, who departed the full-service agency in January after two years to pursue freelancing opportunities.
Butler moves from Nunn Media, where she was stationed for the past four years as the agency’s head of strategy and innovation.
Butler will report to Innocean Australia CEO, Jasmin Bedir, and will be responsible for leading strategy across all clients.
Commenting on the Butler’s appointment, Bedir said: “Giorgia is well-known in the industry for being an energetic leader, with extensive capabilities spanning brand, data and insights, omnichannel creative communications architecture and strategy.
“Her appointment as our chief strategy officer brings us closer to delivering truly integrated creative and media capabilities to our clients.
“Giorgia will work closely with our new head of media, Kathryn Funari as we add muscle to our media thinking and strategic credentials for clients. Together with executive creative director Wez Hawes, head of digital Matt Morgan, Kathryn and now Giorgia in our leadership team, I feel like we are very well placed to deliver ground-breaking work across all platforms for our clients.”
At Nunn Media, Butler was responsible for shepherding several new clients into the fold including Spin Master, The Lottery Office, Peloton, The Giants, Edelman, Phillips, and Domaine Homes.
Prior to Nunn, she held strategy director roles at Ogilvy, Y&R, Edge, and Houston Group, working with national and global clients including Huggies, KFC, Coca-Cola, Nestle, Best and Less, Colgate-Palmolive, and the Australian Government.
She brings over 25 years experience in strategy in both Australia as well as the United States, where she led strategic activations for rapper Jay Z and Steve Stoute‘s marketing agency, Translation Brand Imaging.
Butler won two gold Effies in 2018 for insight and strategic thinking and a bronze award for original creative thinking, a bronze Cannes Lion, and an IPA Effectiveness award for U by Kotex’s Let’s Move On campaign.
“As someone who is committed to levelling up and leading, Innocean is the perfect place for the next phase of my career,” Butler said.
“Innocean is committed to strengthening its integrated strategic capabilities across the agency and my passion is developing new approaches to problem-solving, while helping clients connect the dots between their various media channels and business objectives.
“I still believe the fundamentals of right person, right place, right message are as important today as they ever were and I look forward to bringing my story-telling credentials to Innocean, to further strengthen the integration between media and creative.”
Last week, Innocean, which is behind the gender parity initiative F*ck the Cupcakes, and Independent B-Corp purpose-led agency Paper Moose, launched a voluntary industry charter called Love Our Work to foster more positive conversations within creative communities.
See also: Innocean and Paper Moose launch ‘Love Our Work’ industry charter
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Top Image (L-R): Giorgia Buter, Matt Morgan, Kathryn Funari, Wez Hawes, Jasmin Bedir