Hypetap has appointed Shane Holmes as Managing Partner of its new Sydney office.
The move expands the influencer marketing agency’s national presence and follows the agency’s 2024 international launch in London.
Holmes will lead the Sydney office, focusing on client relationships and market growth. The new office will work alongside Hypetap’s Melbourne base to provide localised support and strategic services for Sydney-headquartered clients.
Bryce Coombe, Managing Director, Hypetap Australia, said: “We are thrilled to welcome Shane to Hypetap’s leadership team. His deep experience and proven track record in driving innovation and client success align perfectly with our vision.
“The launch of our Sydney office, under Shane’s leadership, is a direct response to the increasing demand from our Sydney-based clients and we believe Shane’s expertise will be invaluable as we continue to deliver exceptional results for our clients. I look forward to working with Shane and his new team.”
Holmes joins Hypetap from senior roles at AKQA, whiteGREY, CHE Proximity and FCB Canada, bringing experience in digital transformation, client leadership and strategic growth, and will report to Coombe.
Holmes said of joining: “I’ve long admired Hypetap’s work and the agency’s commitment to delivering measurable impact for brands. The opportunity to lead the new Sydney office and contribute to the agency’s next phase of growth is incredibly exciting.
“I look forward to working closely with the talented Hypetap team to expand our presence, build strong relationships, and continue to elevate the standard of influencer marketing in Australia.”
Coombe, a former AJF partnership client partner, was appointed as managing director of Hypetap in 2023, bringing over 15 years of experience in the advertising and marketing industry in leadership roles with agencies such as Clemenger BBDO and CHEP Network.
Top image: Bryce Coombe and Shane Holmes