Havas Media Group has announced the promotion of Kevin Fernandes to the newly created role of national head of Partnerships and AdTech across all media channels.
The appointment coincides with a restructure of the partnerships team that fuses online and above-the-line channel planning and buying to focus on engaging with audiences across all channels in all formats.
The new structure underscores Havas Media’s focus on finding the greatest opportunity for marketers to engage audiences along the customer decision journey.
It will enable a more seamless delivery of integrated audience data collection and meaningful insights to be activated at speed across multiple media platforms to drive online or in-store purchases.
Fernandes will lead the newly merged team to develop integrated thinking across all channels.
Virginia Hyland, CEO of Havas Media Group, said: “Kevin plays a pivotal role in the development of digital and data solutions for marketers who need to engage and influence audiences at pace, in the right channels. His promotion is the natural next step as we experience the fusion of digital and data deployment across all media channels.”
“I’m proud to announce that Kevin will also join the Havas Media leadership team to work closely alongside our outstanding talent including Rebecca Tos, managing partner, as she drives Havas Market×, integrating Customer Experience, ecommerce, and data, working alongside paid media and content activation.
“Another key focus of Havas Media is to enable diverse voices within the leadership team. I know that Kevin will open doors for more future leaders from many different backgrounds.”
“I am excited to continue my journey and the new leadership challenge at Havas Media as National Head of Partnerships and AdTech. There is an increasing need for an agency model which is dynamic and fit for purpose. Daily we deal with the complexity of the marketing landscape and ever-increasing digitisation of media channels.
“I am looking forward to leading the team on our integrated digitisation journey, as we look to deliver solutions for the now and future. Utilising data points and technology to continue to evolve advertising innovation, efficiency, and effective results for our valued clients,” Fernandes said.
A six year veteran at Havas Media, Fernandes was previously head of Data Solutions and AdTech, a role that saw him lead delivery of innovative client solutions across addressable and digital offerings. Prior to that, he spent two years as Havas Media Australia’s head of programmatic trading.
The appointment caps a busy month for senior industry appointments across Havas Media.
Tos joined the business in early March to launch and lead the new Havas Market× business division, while Hyland was elected deputy chair of the Media Federation of Australia.
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Top image: Virginia Hyland and Kevin Fernandes