Radio Ratings 4 2018 – Adelaide: Mix holds top spot, but Penbo and Will take over breakfast

Mediaweek editor James Manning looks at the fourth GfK Radio Ratings survey for 2018 in the Adelaide market.

MORE: GfK Radio Ratings, Survey 4 2018: Highlights + full results

Mix 102.3 15.4%

Share pushed even higher despite breakfast easing 0.4 to 13.9%. All other dayparts lifted with Will and Woody in drive up 1.5 to 14.6%.

Fiveaa 11.8%

Penbo and Will drove the breakfast share higher, up 1.8 to 14.4%, overtaking both Mix and ABC Adelaide in the process.

Nova 91.9 10.5%

Good improvements across the board with Lewis and Lowe in breakfast up into double figures on 10.0% while Kate, Tim and Marty lost top spot to Mix in drive.

Triple M 9.9%

Breakfast held steady above 10%, but there were significant drops elsewhere – morning down 2.2 to 10.0% and afternoon down 2.5 to 11.6%.

Hit 107 8.3%

Hughesy and Kate were the station drivers this survey with their slot up 1.6 to 10.9%.

Cruise 1323 8.2%

A slight dip but share holds over 8.0% with breakfast on 6.8%, up 0.5.

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Top photo: Will and Penbo