Radio Ratings 1 2018 – Adelaide: Mix 102.3 smashes it out of the park

Mediaweek editor James Manning looks at the first radio ratings survey for 2018 in the Adelaide market.

Mediaweek editor James Manning looks at the first radio ratings survey for 2018 in the Adelaide market.

GfK Radio Ratings, Survey 1 2018: Highlights + full results
• GfK Radio Ratings, Survey 1 2018: Network performance roundup


• Mix 102.3 smashes it out of the park: Station up 3.8 to 16.1%
• Mix breakfast with Jodie and Soda back at #1, up 3.3 to 15.1%
• Nova sheds audience under 40, Fiveaa small drop in breakfast
• Wil and Woody a hit in Adelaide as Mix drive climbs 2.4 to 15.2%

Mix 102.3 16.1%

The best survey for some time for the Adelaide member of the KIIS network with a rise of 3.8 from survey 8, 2017, although suggestions it’s a statistical quirk are probably out of order given the station was on 15.8% near the end of 2016. Breakfast with Jodie and Soda jumped 3.3 to 15.1%, which is their best in over two years. The ratings surges washed across the day with morning up 5.2 to 17.9% and afternoon up 6.0 to 19.8%. Even newcomers Wil and Woody were up on Hughesy and Kate’s last curtailed survey. Demo shares were off the dial too – 40-54 up 8.7 to 22.9%. Maybe GfK should be getting a please explain.

Fiveaa 10.8%

A drop of 0.9 to start the year. Mixed results across the day with Penbo and Will dropping 1.1 to 13.8%, which means they are no longer #1 overall, but they do hold a very narrow lead over an improving ABC Adelaide. The strongest performance was a lift of 1.7 in morning for Leon Byner.

Triple M 10.6%

After five surveys in double figures in 2017, Triple M ended the year on 9.3%. The good news is the station has lifted 1.3 and is back above 10%. Doing the heavy lifting was breakfast with Roo and Ditts (+0.8 to 11.5%) and Kennedy Molloy (+1.6 to 10.3%).

Nova 91.9 9.6%

Biggest move in the market was in the wrong direction for Nova with a drop of 2.4. Breakfast with Lewis & Lowe was down 1.7 to 8.5%, which is their lowest share in over two years. Kate, Tim and Marty were down 3.0 to 12.3% where they rank #2 behind Mix. Demos under 40 were knocked around – 18-24 was down 3.0 and 25-39 was down 6.4.

Hit 107 9.1%

With the big movement elsewhere, Hit was a sea of tranquility this survey. All moves were less than 1.0 with breakfast down 0.8 to 8.0%. Hughesy and Kate have arrived at SCA Adelaide on 10.0%, the daypart dropping 0.2 from last year. Demo moves were a bit more pronounced, with Hit the new 18-24 leader, up 4.4 to 25.4%, taking top spot from Nova.

Cruise 1323 9.0%

After a very strong 2017, the AM music station dipped 0.4. Biggest moves were morning down 1.3 to 9.7% while drive was up 1.6 to 8.8%.

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