Fred Media has appointed Jamie I as APAC Sales Manager, as part of a broader restructure of its sales team.
Jamie’s past experiences
Jamie I joins from Amazon MGM, where she spent four years as Vice President, Asia Pacific for MGM International Television Distribution.
With more than 20 years’ experience in content sales, Jamie I has also held senior roles at ABC Australia and Red Arrow International, now known as Seven. One Studios International is based in Hong Kong.
She replaces Jimmy Elkington, who had represented Fred Media’s catalogue across APAC, the Middle East, Africa and inflight markets, and is stepping away from the industry temporarily.
CCO comments
Derek Dyson
Derek Dyson, WTFN Chief Commercial Officer, said the appointment strengthens the company’s regional growth ambitions.
“We are excited to welcome Jamie to the Fred Media team. She joins us with more than 20 years’ experience in the business and has an impeccable knowledge of APAC territories.”
New acquisitions and FAST role
As part of the restructure, Anna Wooley has been appointed Acquisitions & FAST Lead at Fred Media.
In the role, Wooley will focus on acquiring content for both linear distribution and Radar, WTFN’s fast-growing digital distribution arm.
Dyson said the changes reflect the company’s evolving distribution strategy.
“Distribution remains core to our business, with our unscripted catalogue expanding with premium titles from WTFN Entertainment as well as third-party partners from around the world.
“Since launching our Total Distribution strategy, we have seen three years of growth, powered by Radar’s rapid evolution, a growing FAST business and strong results from linear sales.”
The restructure comes as Fred Media continues to expand its international footprint and content offering, supported by its Total Distribution strategy across linear and digital platforms.
Top Image: Jamie I