Edge Marketing has announced a series of hires and promotions as the independent agency builds out its paid media, client service and creative capabilities.
The Gold Coast-based business has appointed Tika Hasborth as senior paid media strategist, Jasmine Defty as digital account manager, and Victoria Hutchinson in a graphic design role. It has also promoted Sushmita Sharma to senior account manager and Jayd Ozolins to senior project manager.
New hires across paid media, client service and design
Dan Hunjas, founder and director of Edge Marketing, said the appointments reflect the agency’s next phase of growth as client needs become more complex.
“Over recent years, Edge has strategically evolved to meet the rapidly increasing complexity of modern marketing. Success today is no longer about simply promoting products or services, it requires solving complex business challenges and delivering integrated solutions that unlock meaningful growth for our clients,” Hunjas said.
“To operate at this level, we’ve invested heavily in our people, systems and specialist expertise.”
Hasborth joins to strengthen the agency’s paid media capability and will report to head of paid media Mira Robinson. She will lead Edge’s social advertising strategy, bringing experience across agency, in-house and consultancy roles, most recently through her own advisory business.
Dan Hunjas
Hunjas said Hasborth’s mix of strategic and commercial experience stood out. “Tika’s well-rounded experience gives her a deep understanding of the pressures and opportunities our clients face to stay ahead of their competitors in a fragmented and challenging market,” he said.
“She combines strategic rigour with commercial acumen, and that balance is exactly what modern growth-focused organisations need from their agency partners. We are delighted she has joined our team and can’t wait to see what the future brings.”
Hasborth said Edge’s reputation and investment in capability made the move appealing. “Edge has built a strong reputation for delivering integrated solutions that genuinely move the needle for its clients,” she said.
“The agency’s ambition, combined with its investment in people and systems, makes it an exciting place to drive best-in-class social strategies that deliver measurable business outcomes.”
Defty joins as digital account manager and will report to head of client service Matt Roessler. Edge said she brings eight years of experience in digital and client leadership roles, with a focus on strategic partnerships and client growth.
Hutchinson has joined the agency’s design team, with a brief to refresh Edge’s go-to-market look and feel. The agency said the role will help align its creative output with its evolving brand positioning.
Promotions support client service model
Internally, Sharma has been promoted to senior account manager. Edge said the move recognises her contribution to client growth and her role in developing internal systems and processes.
Ozolins has also been promoted to senior project manager. In the role, he will support the agency’s second-layer client service model and oversee initiatives designed to improve responsiveness and accountability.
Hunjas said attracting and retaining talent remains central to the agency’s plans. “Having the very best talent on board is critical to driving growth for our clients and for the agency,” he said.
“These appointments and promotions signal the confidence and momentum Edge is experiencing as we continue to scale.”
Top image: L-R: Tika Hasborth, Jasmine Defty, Dan Hunjas, Victoria Hutchinson.