Dentsu has appointed Danica Bellchambers to a newly created chief data and technology officer role.
Bellchambers will commence on 11 May and join Dentsu ANZ’s executive leadership team, with the role bringing together data, technology and AI as a horizontal capability across its media, creative and experience practices.
The appointment reflects Dentsu’s broader push to connect those capabilities more closely across client work and internal operations.
The new role has been created to unify existing data and technology capability across the business, with Bellchambers tasked with building a more connected strategy across teams already working in those areas.
Rob Harvey
Rob Harvey, CEO of Dentsu, said the appointment builds on work already underway inside the business.
“Danica is exactly the leader we need at this moment. We’re already doing great work across data, technology and AI, and her appointment is about accelerating that momentum and connecting our capability more deeply across the organisation.
“She brings deep expertise that will help us scale what we’re doing well and deliver even greater value for our clients. Our focus is firmly on client impact, and Danica’s leadership will play a key role in helping us deliver more modern, integrated and effective outcomes. I’m excited to welcome her to the team as we continue to move forward with confidence.”
Bellchambers’ past experiences
Bellchambers joins from Nine Entertainment, where she was head of product, AI, leading AI product strategy across content, audience and commercial use cases.
Before that, she held senior leadership roles at Clemenger BBDO, where she led data science and analytics capability for clients, embedding advanced analytics and AI into marketing and creative solutions at scale.
Bellchambers on her new role
In the role, Bellchambers will draw on Dentsu’s global AI products, platforms and partnerships while building solutions tailored to local client and team needs across Australia and New Zealand.
Bellchambers said the opportunity reflected a strong ambition already present across the business.
“There is a clear, bold ambition at Dentsu to unify people, data, and technology to supercharge creativity.
I’m excited to work with the talented teams already in the business to build on their strong foundations and architect a high-performance data and AI strategy, leveraging the strength of our global capabilities to deliver high-impact, local results that drive our clients’ businesses forward.”
Top Image: Danica Bellchambers