Deep Media, an Amazon Ads partner, has expanded into Victoria and appointed Luke Burr as head of sales.
Burr was previously group account director at MiQ and brings more than a decade of experience across Yahoo and Fairfax, as well as in leading programmatic roles. He is also a Victoria board member for the industry charitable body UnLtd.
He will lead the consultancy’s local growth, supporting brands and agencies across the Amazon canvas, including Prime Video, Sponsored Ads, Twitch, IMDb and several third-party publishers.
“Victoria’s independent agency scene is one of the most innovative and fast-moving in the country, and Deep Media is built to partner with that energy,” said Burr.
“With Amazon Ads offering marketers the ability to connect with relevant audiences across Prime Video, Netflix and various third-party publishers across the open internet, there’s never been a better time to help brands tap into its full potential.
“I’m excited to join a Deep Media team that is already doing great things for its partners.”
Deep Media’s Melbourne expansion follows last month’s launch into New Zealand.
“We’re growing fast because the market is shifting fast,” said Deep Media co-founder Paul Kent.
“Launching into New Zealand was a huge step for us, and now with Luke leading the charge in Victoria, we’re even better placed to support ambitious brands and agencies across the region.
“He’s one of the most respected operators in the industry and brings exactly the local insight and leadership we need.”