CX Lavender appoints Craig Page as chief strategy officer

CX Lavender

• Page was previously at VMLY&R for more than three years as the head of strategy

CX Lavender has announced the appointment of Craig Page as chief strategy officer.

Page joins the agency’s executive team from VMLY&R after more than three years as the head of strategy. He led VMLY&R’s Sydney strategy team and headed up strategy for the Melbourne-based Defence Force Recruiting account.

Before his sting at VMLY&R, Page was previously the executive strategy director at R/GA, working on clients including Telstra, Samsung, Toyota, Google and NRL. He also spent time at Ogilvy PR, Havas Worldwide, M&C Saatchi and Foxtel.

CX Lavender founder Will Lavender said of Page’s appointment: “In Craig, we’ve found a seriously smart and exceptionally nice person with the passion, experience and curious nature to take our strategic capabilities to the next level and help us deliver results for our clients.

“It’s always exciting to bring in new talent with a fresh perspective who can help us set new directions as a business, strengthen our offering and ensure we continue to innovate. I’m confident Craig will enhance our agency and our clients’ businesses. We’re excited to have him on board,” he added.

Page said of his new role: “I’m thrilled to be joining CX Lavender. The team here is full of talented, progressive and lovely people with industry-leading capabilities and fantastic clients.

“I’m looking forward to the opportunity to help evolve and shape the agency’s strategic offering and create great work,” he added.

CX Lavender’s clients include Westpac, St George, BT, RAA, Amex, Audi, GameStop, EB Games and Stockland.

Top image: Craig Page

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