Curious Nation has expanded its trans-Tasman team with two new hires across Australia and New Zealand, following a strong period of growth and new business wins.
The independent agency has appointed Christina Crawford as the senior producer in New Zealand, while Anna Smith has joined the Sydney office as an account manager.
Crawford’s past experiences
Crawford brings more than two decades of experience as a senior event producer and project director, having delivered large-scale brand experiences, conferences, festivals and VIP hospitality events across New Zealand, Europe and Asia.
Her past work includes projects with organisations such as New Zealand Rugby, One NZ, Spark and SKYCITY Entertainment Group, alongside global experiential agencies and luxury brands.
She joins Curious Nation with a reputation for delivering complex projects with precision, combining strategic thinking with hands-on production expertise.
Smith’s past experiences
Smith joins the Sydney team as account manager, supporting the delivery of major client projects across Australia.
She previously worked at UK-based agency EventLive, where she spent two years managing projects from concept through to execution.
CEO and Founder comments
Curious Nation CEO and founder Meredith Cranmer said the appointments reflect the agency’s continued growth across both markets.
“Christina and Anna are fantastic additions to the Curious Nation team and reflect the calibre of talent we’re continuing to attract as the business grows across both sides of the Tasman,” Cranmer said.
“Christina brings an incredible depth of experience delivering complex, high-profile experiences internationally… Anna joins our Sydney team with a passion for bringing ideas to life.”
New business momentum
The hires follow a strong start to the year, with Curious Nation securing new business, including Goodman Fielder’s CSR Sugar portfolio in Australia, an activation project in Japan for ILLVA Saronno, and an immersive showcase event for a major New Zealand media company.
The agency also launched its inaugural Activation Effectiveness Barometer at the end of 2025, surveying more than 80 senior marketing leaders across Australia and New Zealand to explore how brand activations are measured, valued and prioritised.
Main image: (L to R) Anna Smith and Christina Crawford.