• The most digital ad spend wasted in Q2 was on Google at $38 million
• In Australia, the market is forecasted to hit 6.7% year-on-year growth
Ad demand lifts 2.8% in March, Digital Audio and Cinema big growers
There’s a bit to cover in these insights we share – so grab the popcorn and settle in
Digital ad share climbs, ecommerce and online video fuel growth, TV ad cost rises
Early bookings for April and May show growth of more than 20%
Payback Series demonstrates TV’s ability to generate demand for Australian businesses
ZenithOptimedia midyear adspend forecast +1.9% for 2015, most growth from digital
