Adspend page 5

Business
SMI March: Adspend roars into recovery plus April & May forwards strong
Early bookings for April and May show growth of more than 20%
Television
Broadcasters unveil new research that reveals how ad spend triggers demand
Payback Series demonstrates TV’s ability to generate demand for Australian businesses
Adspend
Global adspend to grow by 4.2% in 2015
ZenithOptimedia midyear adspend forecast +1.9% for 2015, most growth from digital

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