Advertisers increased their media investment in September, with total ad spend growing 6.6% to $774.9 million
•Digital ad waste sits at 40 per cent of audited spend
• Optus dropped ad spend from almost $55,000 on 21 September to under $5,000 on 22 September
• The new data also highlights modest growth of 10.6% in the June quarter
• Pippa Leary: "The smart players are looking at FY23"
• Clive Palmer’s Group of Companies came in at number six on the list
• Menulog took the top spot, spending more than $23million
• The most digital ad spend wasted in Q2 was on Google at $38 million
• In Australia, the market is forecasted to hit 6.7% year-on-year growth
Ad demand lifts 2.8% in March, Digital Audio and Cinema big growers
There’s a bit to cover in these insights we share – so grab the popcorn and settle in
Digital ad share climbs, ecommerce and online video fuel growth, TV ad cost rises
Early bookings for April and May show growth of more than 20%
Payback Series demonstrates TV’s ability to generate demand for Australian businesses
ZenithOptimedia midyear adspend forecast +1.9% for 2015, most growth from digital
