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How to get the most out of the Festival of Creativity and keep a lid on costs
Why it’s OK to say no and how that can benefit existing clients
Greg Graham diatribe: ‘Be on time, be respectable, value the other person’s contribution, show gratitude’
Greg Graham reveals inspiration has no long-term negative effects and it’s a fix he needs on a regular basis
Listen to Sparrow in a recording session with the chief executives of IPG Mediabrands, Initiative and UM
Greg Graham highlights sessions not to miss and of course his dining destinations
Over Christmas and the holiday break I spent time reflecting on last year and thinking about my goals for the year ahead...
Wow…my last Sparrow’s Nest column for the year, what a year it has been. My Mediaweek adventure started in February and it’s...
‘After being in lockdown for several years we are bursting to get back out and celebrate’
‘New business is the lifeblood of any agency … with successful pitches thrilling and incredibly rewarding’
‘Over the years I have stuck in my lane, had a point of view, been honest, no bullshit, been positive’
‘As an industry, we are obsessed with youth and want to hire digital natives’
Plus how to listen and the five principles of Deep Listening
Top 10 reasons why we need to reframe language around values that should be celebrated
Remember the basics: Greg Graham lists his top 10 agency negotiation tips
Whoever holds the money and controls the client’s big bucks has the power
Just 5% of agency personnel are over 50, a really disturbing stat
‘Great clients should be applauded, but it is hard, it takes time and extra effort’
