How far can the networked content be maximised this summer as Macquarie Sports 882 covers the cricket?
4BC 10+ 5.3%, Breakfast 6.4%
Cume audience: 10+ 128,000, Breakfast 90,000
Although most of the content comes out of 4BC and sometimes 3AW, the station maintains a local Brisbane drive show. Ben Davis handed in his resignation as drive host in July with his moving “It’s not you, it’s me” farewell on-air, and Mark Braybrook subsequently took over the shift.
A station 10+ share of 5.3% has been close to the station average over the past three years and it peaked at 6.2% at the end of 2017.
Alan Jones in breakfast on 6.4% is well below his best of 8.4% last year. Ray Hadley’s 7.2% is the station’s strongest slot at present.
After survey five, Macquarie Media noted the station has posted growth in cumulative audience across the dayparts.
Brisbane operations manager and drive host Mark Braybrook commented: “It is a good result right across the station highlighted by an outstanding performance from Ray Hadley in mornings. Ray has moved to 7.2% and is Brisbane’s leading morning talk show, a wonderful reward for hard work. With Alan Jones consolidating in breakfast and a new drive show, there is much to look forward to for the remainder of the year.”
Macquarie Sports Radio 10+ 1.0%, Breakfast 0.9%
Cumulative audience: 10+ 28,000, Breakfast 13,000
Macquarie Sports Radio had a steady survey, which is about the best spin you could put on it.
The new Sydney-Brisbane breakfast show with Mark Levy and Mark Riddell has only been on air for a month and the station noted it is seeing a terrific response from listeners, both on the open line and online.
With the rights to NRL, AFL, the Spring Racing Carnival and men’s and women’s international cricket over the summer, Macquarie Sports Radio could be poised to add some Brisbane sports fans to its listening base.
With an audience cume of just 28,000, that couldn’t come quick enough.