Bohemia appoints Natasha Young to group trading and partnerships director

Bohemia - Natasha Young

“I am thrilled to step into this role and build on the vision and progress we have achieved as an agency.”

Bohemia has appointed Natasha Young to the newly created role of group trading and partnerships director. 

Young has been with the M&C Saatchi Group media agency for the past six years and was previously the client lead on several key accounts, including the Australian Retirement Trust. 

In addition to the Superannuation category, Young’s has experience leading Bohemia clients in banking and finance, retail, furniture and clothing, and event ticketing.

In the role, Young will drive the agency’s efforts in delivering memorable media with a new approach to handcrafting, implementing, and trading in the market with media partners and drive growth for clients.

Young will report to Bohemia’s general manager, Sev Griffiths, and CEO, Paul Hutchison.

She said of her new role: “I am thrilled to step into this role and build on the vision and progress we have achieved as an agency in delivering handcrafted media and integrated campaigns for our clients.

“I’m particularly looking forward to refining our partnership and trading product with innovative solutions designed to accelerate our clients business growth, especially in challenging market conditions.”

Griffiths said: “We are delighted to promote from within for this crucial role. Natasha joins our senior leadership team with a deep understanding of our clients’ needs coupled with her wealth of experience in planning, trading and partnership activations.” 

Hutchison said: “Tash is a brilliant Bohemian respected and admired by clients, our partners and our people alike.”

“We relaunched Bohemia 18 months ago with a promise to move people through handcrafted memorable media. This isn’t just a strategic planning proposition, it is critical that we are as thoughtful about where and with whom we activate campaigns on behalf of our clients if we are going to live up to our promise.

“I have no doubt that Tash will thrive in this new critical Senior role for our clients and our business,” he added.

Top image: Natasha Young

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