BMF nabs Special’s Eileen Cosgrove-Moloney for joint GM role

Eileen Cosgrove-Moloney joins BMF as joint general manager

Cosgrove-Moloney returns from Tokyo, where she served as GM of Special.

BMF has appointed former general manager of Special, Eileen Cosgrove-Moloney, as its joint-general manager.

In her new role, Cosgrove-Moloney will work alongside the creative agency‘s co-general manager Richard Woods, and will lead the ALDI Australia account, which has been a cornerstone of the BMF portfolio for the past 23 years.

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Prior to joining BMF, Cosgrove-Moloney spent four years at creative agency Special, where she led the Uber and Uber Eats APAC account, based in Tokyo, were she was involved in launching the lauded ‘Tonight I’ll Be Eating’ platform into the US with a star-studded campaign featuring Mark Hamill and Patrick Stewart

Cosgrove-Moloney brings further experience from assignments at esteemed global agencies including Droga5, RKCR Y&R, Saatchi & Saatchi London, and Colenso BBDO.

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Stephen McArdle, chief executive officer of BMF Australia, said the team was delighted to find themselves “at the front of the queue” upon Cosgrove-Moloney’s decision to relocate to Australia from Japan.

“She has outstanding experience in leading top retail and tech brands at some of the world’s best agencies.

“Over those years she has developed a reputation for being a champion of creativity and effectiveness, whilst also being a real culture builder.”

Commenting on the appointment, Cosgrove-Moloney said she has long been a fan of BMF’s ethos, progressive culture, and creative effectiveness.

“I feel incredibly lucky to be able to continue to drive one of Australia’s longest standing agency client relationships in ALDI Australia and BMF, and I can’t wait to continue to push the boundaries of creativity with the seriously talented BMF team,” she said. 

In May last year, BMF welcomed Tara McKenty as its new chief innovation officer and co-ECD, after nine years as the creative head at Google.

Alongside McKenty’s appointment, David Fraser was named co-ECD, promoted from within to the role. The move came at a time when the bolstered its creative department with a series of senior promotions.

See also: BMF welcomes Tara McKenty as chief innovation officer and co-ECD and promotes David Fraser

Top Image: Eileen Cosgrove-Moloney 

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