Bauer Custom Media to relaunch Weight Watchers magazine

Bauer Custom Media relaunching Weight Watchers August 13 as healthy lifestyle title

Bauer Custom Media, in partnership with Weight Watchers, is relaunching Weight Watchers magazine.

Weight Watchers is evolving from weight-loss to address the more holistic benefits of a healthy lifestyle. The new-look magazine will spearhead the global transformation of the iconic brand, unveiling a modern, fresh and authentic lifestyle brand targeting women 30+.

“We’re really excited to be relaunching Weight Watchers magazine. Whether it’s in-magazine or online, the content has been beautifully curated to provide Weight Watchers with a marketing vehicle that speaks to the next generation of consumers in a relevant, engaging and inspiring format,” said Niall Murphy, executive general manager Bauer Custom Media.

The new-look Weight Watchers magazine goes on sale Thursday, 13 August.

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