Australian Community Media (ACM) has announced that Sharon Fitter, chief revenue officer, has decided to leave the business to seek the next role in her career outside of media. Fitter joined the then Fairfax Media as a consultant to the commercial team before joining full time in 2018 as the head of enterprise sales. In 2021, Fitter was promoted to her current position as CRO.
Tony Kendall, MD said “It has been a pleasure working alongside Sharon for the last few years, her enthusiasm and drive for getting the best out of the team during the many challenges we have faced has been a standout. I would like to take this opportunity to thank Sharon and wish her all the best in her next career move.”
Fitter said, “I leave feeling proud of the way I have led commercial, local and national over the past 5 years in particular over the past 3 years during and post Covid and through the obvious economic challenges. I have always kept people and customers top of mind and the commercial senior leadership team are self reliant and resilient to assist with the future of ACM.”
ACM will begin recruitment for this role with announcements made in due course.
In December last year, Australian Community Media and the Country Press Australia welcomed an advertising commitment by the Victorian Government.
Victorian premier Daniel Andrews guaranteed no less than one full page of government advertising each week in every regional newspaper in Victoria.
ACM and the CPA, which together account for more than 320 regional newspapers, jointly described the guarantee as exactly the kind of support the sector needs, saying it would provide certainty around revenue without the need for publishers to continually go cap-in-hand to governments for grants to support the vital service regional newspapers provide.