Atomic 212° wins Northern Territory Major Events Company

Atomic 212° - Damien O'Brien

The win reunites the independent media agency and NTMEC after working on several projects from 2016 to 2019.

Atomic 212° has won the media planning and buying account for the Northern Territory Major Events Company (NTMEC).

The win reunites the independent media agency and NTMEC after the agency worked on several NTMEC projects from 2016 to 2019.

Damien O’Brien, general manager of Atomic 212° in Brisbane and Darwin, was happy to reunite with NTMEC and looking forward to working with the events company’s creative agency, KWP.

“It’s an honour to work across events that mean a great deal to the Territory, both economically and spiritually.”

NTMEC was established in 1999 as the peak body for events in the Territory. It delivers and supports a portfolio of diverse events from the Top End right down to the Red Centre, including BASSINTHEGRASS, Million Dollar Fish, Parrtjima, Supercars, Territory Day, Red CentreNATS and Alice Springs Masters Games.

Suzana Bishop, NTMEC chief executive officer, said that because the company delivers funds and attracts most of the Northern Territory’s biggest events, it required a “broad and varied strategic approach to marketing, media and promotion.”

“By partnering with Atomic 212°, we’re able to build on the extensive knowledge of our team to produce even better results, and we’re a big fan of Atomic 212°’s focus on using data to achieve the best-in-class outcomes.”
The NTMEC appointment follows a string of client wins and retentions for Atomic 212° over the past 18 months, including BMW Australia and New Zealand, Bupa, Craveable Brands, the Northern Territory Government, Tourism Northern Territory, Entain (Ladbrokes and Neds), Victoria University, My Muscle Chef, Lendlease, Ponant, Growth Faculty, Sydney Water, and Maclean Financial.
Last month, Atomic 212° added three new clients to its portfolio: Australasian veterinary practice management company VetPartners, global financial technology platform Adyen, and UKG, a HR, payroll, and workforce management solution.
See also:
Independent agency Atomic 212° adds three new clients to its roster

Top image: Damien O’Brien

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