ARN has launched a new division Sonic and an exclusive new partnership with global audio branding consultancy Sixième Son.
Sonic evolves ARN’s existing audio creative expertise to leverage the connection between brands, audio and technology.
The division has been created to champion innovation in audio creative with solutions in Audio Branding, personalised contextual audio and skills development in voice-enabled devices.
Founded in Paris, Sixième Son is renowned as the global leader in strategic audio branding. With offices in New York, Chicago, Toronto, Barcelona, and Moscow, Sixième Son has created audio brands for Unilever, Renault, Chanel, Samsung and Coke, to name a few.
ARN’s chief commercial officer Emma-Jayne Owens said: “The launch of Sonic and the announcement of our new partnership with Sixième Son is further proof of our commitment to energise brands and deliver powerful audio experiences.”
Michaël Boumendil, founder and president of Sixième Son, said: “We are thrilled to be working with a partner who brings a powerful vision about the future of sound and music.
“Combining Sixième Son’s global expertise with ARN’s depth of knowledge of the Australian market, we will bring incredible competitive advantage to our mutual clients through the strategic use of sound.”