ARN announces growth-driving commercial restructure

• All of these new roles will begin in May.

ARN has announced a commercial restructure across the business designed to drive growth for its broadcast, on-demand and digital platforms. This is a result of a recent strategic review which includes a new streamlined implementation method across all aspects of integrated campaigns, delivering a more efficient offering for clients.

ARN Chief Commercial Officer Pete Whitehead said: “ARN is committed to offering the best commercial partnership opportunities to both agencies and clients, and this means being nimble and responsive. This restructure reflects ARN’s ability to be agile, strategic and streamlined. Not only do we offer the best integrated campaigns, but we are committed to offering the most efficient and effective client experience.”

 ARN’s commercial teams have made the below changes:

Angus Leech has been appointed national agency sales director and will be responsible for the development and implementation of ARN’s agency strategy. Leech has been ARN’s Sydney agency sales director for almost four years. Angus will continue to lead the Sydney agency sales team along with national responsibilities. 

Kate Blakeley has been appointed Sydney sales director – independent agencies. With over 12 years of experience from media agency, direct and agency sales and management Blakeley will help develop the independent agency team, and implement a new, targeted strategy and approach to the market.

ARN’s Sydney and Brisbane integration manager, Andy Procopis has been appointed national integration director. Procopis will oversee integrated commercial responses nationally, developing new opportunities and working closely with ARN’s national content director, Duncan Campbell to create results-driven integrated campaigns for clients.

ARN’s head of client solutions – Melbourne, Adelaide & Perth, Lena Rapley has been appointed to commercial partnerships director. The role has been established to lead the commercialisation of ARN sponsorship and partnership opportunities nationally.

Corey Layton is head of commercial audio and podcasts with his key responsibilities being across integration, partnerships and ARN’s audio offering. This includes the growth of ARN’s iHeartPodcast Network Australia.

Senior integration specialists Laura Stewart and Ally Leiba will each move to new roles of Sydney integration manager and Melbourne integration manager. Each will oversee the creation of integrated commercial responses alongside Sophie Thomason in Brisbane and Wendy Allen in Perth who will continue leading their markets.

All of these new roles will begin in May.

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