APN Outdoor has announced the extension of one of its largest contracts, Sydney Trains. The multiyear agreement covers its rail assets and a range of key static and digital billboards that form a significant part of APN Outdoor’s media portfolio.
With a suite of 32 digital screens (XtrackTV) and over 550 Cross Track posters in Sydney, the extension allows APN Outdoor to continue its domination of the rail environment and to reach the commuter audience on platform level, setting it apart from other outdoor media offerings.
The relationship now extends to cover multiple roadside and premium backlit posters as well as several static and high-status digital billboards, resulting in approximately 1,500 advertising faces in total.
James Warburton, CEO of APN Outdoor, said: “Our relationship with Sydney Trains started over 20 years ago and we’re delighted to continue working with them and to be able to provide our clients with truly unique and engaging assets across a magnitude of formats.”
Warburton added APN Outdoor will continue to explore future growth opportunities with Sydney Trains, with a focus on expanding its existing digital billboard portfolio.
The continuation of the Sydney Trains contract with APN Outdoor commences from 30 November 2018.