JCDecaux may have been busy launching a bid for APN Outdoor this week, but on the ground in Australia it is business as usual.
ANZ and media agency PHD have partnered with JCDecaux to launch a campaign for the new ANZ App.
ANZ has been using outdoor elsewhere this week too. On Monday we reported how the financial institution had taken over the Adshel Live network for an hour on Tuesday morning.
When commuters were waiting at their bus, train or tram stop in Sydney, Brisbane and Melbourne this week, the accompanying JCDecaux digital panels having been showing accurate timetable information for specific stops that contextualises the benefits of being able to use the ANZ App to get on top of your money, wherever you are.
The only out-of-home provider with access to tram, train and bus networks, JCDecaux has incorporated accurate timetable information that works seamlessly across its dynamic digital panel network in high pedestrian dwell time locations across three cities to engage commuters. The timetable information was retrieved for use from publicly available government platforms.
PHD group business director on ANZ Jordan Smith said: “Partnering with JCDecaux, this data-led out-of-home campaign aims to leverage dwell time on public transport routes encouraging people to ‘get on top of their money’ by downloading the ANZ App. It’s testament to the great work we do with ANZ and we thank them for allowing us to do new and innovative work.”
JCDecaux’s head of creative solutions Ashley Taylor said: “This is the first time that we have seen this type of dynamic data used to influence the creative on screen and have real time relevance to align with ANZ’s product offering. It is also fantastic to see this type of execution run at such a large scale across our extensive, best-in-market JCDecaux SMARTFRAME digital network with different public transport networks coming together to deliver an engaging and unified message.”
The campaign launched this week in Sydney, Melbourne and Brisbane.
Creative Agency: TBWA and JCDecaux Creative Solutions
Media Agency: PHD