Condé Nast this week unveiled its new global content strategy, leadership teams and structure. The company will transform its creative operations to better serve audiences and advertising partners by appointing global leadership teams to its storied brands. This new strategic approach to content creation brings an emphasised focus, across the company’s worldwide portfolio of brands, on quality and reach.
The complete redesign and investment in editorial operations will transform how the creative teams create, share, translate, adapt and distribute content across platforms and formats. By strengthening each brand’s ability to bring talent and the very best in journalism and storytelling together across a global media infrastructure, the company will more effectively meet advertisers and audiences where they are now and where they will be in the future.
Leading the transformation is Anna Wintour, who has been named chief content officer for the company, worldwide. Wintour will also now serve as global editorial director of Vogue while continuing her oversight of Vogue US. Christiane Mack, chief content operations officer, who has largely been responsible for the unification of the creative teams across video, digital and print, will continue in her role, reporting to Wintour and Condé Nast Entertainment president Agnes Chu, to continue implementing the rollout of the global operating model.
Condé Nast has also appointed global editorial directors of AD, Condé Nast Traveler and GQ, with the remaining global brands to follow in early 2021. The global unification of the brand editorial teams will enable the brands to create the best version of each global story or piece of content and distribute it in customized ways for each local edition. The global editorial directors will continue to oversee the edition of their title in their home market in addition to their new global brand responsibilities.
Wintour has held the position of editor of Vogue US since July 1988, and was named US artistic director of Condé Nast in March 2013. Most recently, she was appointed global content advisor of Condé Nast in August of 2019.