Analytic Partners has expanded its Asia-Pacific leadership team by appointing former Meta and Coles 360 analytics executive Andy Ford to a newly created associate vice president role.
The appointment is part of the company’s continued expansion across Australia and the broader APAC region, where brands are increasing investment in commercial analytics and measurement tools to manage fragmented media environments.
Ford’s past experiences
Ford joins after more than two decades of work across marketing science, data intelligence, and measurement strategy.
He previously led the rollout and expansion of Meta’s marketing science unit across Australia and APAC, then moved to Coles 360 as head of data intelligence and measurement, where he worked on analytics capabilities for retail media partners.
In the new role, Ford will focus on client leadership, strategic partnerships and helping Australian brands improve measurement outcomes.
Managing director comments
Paul Sinkinson
Paul Sinkinson, managing director of Australia and Asia at Analytic Partners, said the appointment reflects broader regional investment.
“I’ve worked alongside Andy for more than a decade and have seen first-hand how he has grown demand and implemented impactful measurement solutions for businesses across APAC. As we continue to scale in Australia and the wider region, this appointment reflects our ongoing investment in senior talent to ensure we deliver the highest levels of client service and strategic account support.
“His appointment is a significant milestone in our APAC growth story and I’m excited to see the positive effects his unparallelled expertise will have on our clients.”
Ford comments
Ford said the move comes as brands increasingly seek stronger links between media investment and commercial return.
“I’ve long admired the work Analytic Partners does in helping brands translate data into commercial advantage and have seen how rigorous and deep their work is compared to other providers in the market. Having spent years on the platform side at Meta and more recently leading measurement and retail media analytics, I’m excited to bring experience to help clients unlock more value and clarity from their marketing investments.
“I’m especially looking forward to working closely with clients with the autonomy and pace needed to turn good measurement into real commercial action- which is where the real impact happens. In a rapidly evolving market, marketers need trusted, agile partners who can help them make confident, evidence-based decisions.
“The future health of our marketing industry relies on more trusted measurement, which is exactly what Analytic Partners provide.”
The appointment follows Sinkinson’s recent promotion to lead Australia and Asia operations.
Analytic Partners was recently named a leader in both Forrester Research’s Wave rankings and Gartner’s Magic Quadrant for marketing mix modelling solutions.
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