Orange Line adds five new clients to international client roster

Orange Line has added five new accounts spanning marketing technology, healthcare, home interiors, brand activation and education to its international client roster.

Leading the agency wins is global marketing intelligence platform Supermetrics, which appointed Orange Line to manage its paid media activity across Asia-Pacific.

Supermetrics connects, manages, analyses and activates marketing data for more than 200,000 companies across 120 countries. Orange Line was appointed based on its APAC experience and understanding of the Supermetrics platform.

Alberto Sanchez, Orange Line’s Head of Media, said the wins reflected growing demand from businesses seeking strategic guidance, alongside specialist execution across markets and channels.

“Supermetrics is a significant addition to our roster and a strong endorsement of Orange Line’s paid media capabilities across APAC,” he added.

Byron Munson, VP of Sales, JAPAC at Supermetrics, said: “APAC is an important growth market for Supermetrics, and they wanted a partner that combined strong regional knowledge with proven performance marketing expertise.

“Orange Line demonstrated a deep understanding of our platform, audiences, and commercial ambitions. Its ability to approach paid media strategically across diverse APAC markets made the team a natural partner for our next phase of growth.”

Orange Line also secured global search briefs from healthcare provider Aspen Medical and US-based G7 Entertainment Marketing. Aspen Medical appointed the agency to lead its global SEO and generative engine optimisation activity, initially focusing on Australia and the US. G7 Entertainment Marketing appointed Orange Line following a competitive pitch to deliver SEO, GEO and design services globally.

The agency also won competitive pitches for US interior design retailer DecoratorsBest and Australian education supplier Modern Teaching Aids. Orange Line will manage paid search, paid social and creative development for DecoratorsBest in the US, and paid search and social for Modern Teaching Aids in Australia.

Orange Line’s Head of Media on the agency's consulting-led model 

Sanchez said: “Together, these five appointments demonstrate the breadth of challenges we are being asked to solve, from regional customer acquisition and global search visibility to the changing ways brands are discovered through generative AI.

“CMOs increasingly need partners that can connect strategy, data, creative, and execution while understanding the nuances of individual markets. Our consulting-led model allows us to provide that senior strategic thinking without losing the speed and accountability required to deliver growth.”