Australian Retirement Trust taps Saatchi & Saatchi to drive next phase of brand growth

Saatchi & Saatchi has been appointed to Australian Retirement Trust's creative account following a competitive tender  process. 

Australian Retirement Trust is one of Australia's largest superannuation funds, with more than 2.4 million members  and over $375 billion in funds under management. 

Saatchi & Saatchi will work with Australian Retirement Trust to deliver creative strategy and communications that  strengthen brand relevance, deepen member engagement and support the fund's long-term growth ambitions. 

The  agency will also evolve Australian Retirement Trust's established Awaken Your Super platform for the future. 

“Guardians of our members' retirement savings”

Simonne Burnett, Chief Member Experience Officer for Australian Retirement Trust, said the strategic  appointment positions the fund for future brand growth and success. 

“We have an important role to play as guardians of our members' retirement savings. Our Awaken Your Super campaign is all about helping members connect with their super, and it's important we partner with a creative agency  that shares that purpose. 

“Saatchi & Saatchi demonstrated a deep understanding of our members, along with the strategic rigour and creativity needed to help shape the next phase of our campaign. 

“Their vision for evolving our Awaken Your Super platform, including the role of our blue super monster Artie, gave us  confidence they could build on the strong foundations already in place while taking the work to the next level. 

“We're excited to partner with Saatchi & Saatchi as we continue to strengthen member engagement, support growth and help more Australians feel confident about their financial future.” 

“The team has ambitious plans for the future”

Patrick Rowe, CEO of Saatchi & Saatchi, added, “We're proud to partner with Australian Retirement Trust at such an important moment in its journey. The team has ambitious plans for the future and a determination to keep raising  the bar in how it engages Australians.

"That growth ambition is something we strongly relate to as an agency. 

“We're looking forward to bringing the full breadth of our strategic, creative and production capabilities to help unlock  what's possible next.” 

The appointment is effective immediately.