Adobe has unveiled generative recolour, the first integration of Adobe Firefly in Adobe Illustrator, enabling designers to quickly experiment with colours using simple text prompts.
Leveraging Firefly, Adobe’s family of creative generative AI models, to automate and iterate previously manual and tedious processes, the beta release of generative recolour transforms colours in vector artwork. Previously, brands created colour variations manually every time they developed new packaging, rethought logo colour options before a rebrand or redesigned their websites; now, with Firefly-powered assistance, designers will be able to dramatically accelerate time-consuming colour processes, freeing their time for more creative and less tedious tasks.
Debuting on June 14, generative recolour enhances illustrator with generative AI. The new capability is designed to capture the essence of a vision – “noon in the desert” or “midnight in the jungle” – and then translate it into custom themes to recolour vector artwork. Based on simple text prompts, the technology automatically applies colours to complex vector graphics, saving time by removing the artist’s need to manually modify each individual object.
“Adobe Illustrator is the tool behind many of the world’s most iconic designs, from brand logos to product packaging,” said Ashley Still, senior vice president, digital media at Adobe. “Firefly will help customers accelerate their creative process and save countless hours, while facilitating rapid ideation, experimentation and asset creation.”
Generative recolour offers new opportunities for designers including:
• Faster Colour Capture: Save time by rapidly and intelligently recolouring graphics using simple text prompts.
• Colour Discovery and Transformation: Experiment effortlessly with various colours, palettes and themes to achieve the right look and feel for your artwork.
• Multiple Colourway Variations: Generate numerous colour variations from a single artwork file for use across social, print and web.
Other new announcements include additional Adobe Illustrator innovations including retype, new layers functionalities and improvements to image trace.