Adelaide Radio Ratings 2025 Survey 7: Triple M roars to number one in Adelaide breakfast as rivals slip

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Adelaide Radio Ratings
GfK Survey 7 2025
Survey Period: Sun 24 August to Sat 27 Sept & Sunday 5 October to Saturday 8 November.

Biggest Movers:
UP: Mix 102.3 +0.2
DOWN: Cruise 1323 -0.7

Breakfast

Adelaide’s breakfast race tightened again in Survey 7, but one station stood well clear: 5MMM jumped to a hefty 16.2, up from 14.6, giving Triple M one of the strongest breakfast lifts in the country this book.

Most of the pack moved in the opposite direction. Nova 91.9 dipped from 11.4 to 10.6, FIVEaa eased back from 12.3 to 11.8, Mix 102.3 fell from 10.4 to 9.7, and SAFM softened slightly from 9.2 to 9.1. Cruise 1323 recorded one of the sharper drops, falling from 6.0 to 4.6.

The outlier on the upside was ABC Adelaide, which nudged up from 9.9 to 10.3 – one of the network’s few breakfast gains this survey.

Overall

Across station-wide numbers, Triple M again held steady on top at 14.3, while Mix 102.3 inched up from 12.6 to 12.8. Nova dipped from 11.4 to 11.0, FIVEaa softened from 9.1 to 8.6, and ABC Adelaide fell slightly from 7.0 to 6.8. SAFM stayed basically flat at 9.1, and Cruise slid again, from 6.7 to 6.0.

Triple M Adelaide 14.3% (14.3%)
Cume: 291,000 (-10,000)
Breakfast: 16.2% (14.6%)

Mix 102.3 12.8% (12.6%)
Cume: 372,000 (+9,000)
Breakfast: 9.7% (10.4%)

Nova 91.9 11% (11.4%)
Cume: 351,000 (-17,000)
Breakfast: 10.6% (11.4%)

SAFM 9.1% (9%)
Cume: 269,000 (-7,000)
Breakfast: 9.1% (9.2%)

FIVEaa 8.6% (9.1%)
Cume: 135,000 (-1,000)
Breakfast: 11.8% (12.3%)

ABC Adelaide 6.8% (7%)
Cume: 147,000 (+4,000)
Breakfast: 10.3% (9.9%)

Cruise 1323 6% (6.7%)
Cume: 176,000 (-13,000)
Breakfast: 4.6% (6%)

Triple J 3.9% (3.9%)
Cume: 143,000 (+3,000)
Breakfast: 4.5% (4.2%)

ABC Classic 1.7% (2%)
Cume: 59,000 (-2,000)
Breakfast: 2.1% (2.3%)

ABC Radio National 1.6% (1.8%)
Cume: 44,000 (-3,000)
Breakfast: 2.2% (2.5%)

ABC NewsRadio 1.5% (1.7%)
Cume: 74,000 (+2,000)
Breakfast: 2.9% (3.2%)

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