2016 Survey 4 radio ratings

The full results from the fourth radio ratings survey for 2016.


•  smoothfm storms the market as the new #1 FM station.

Growth at the four-year-old Nova Entertainment brand came right across the day, but breakfast has become a major player with the smoothfm breakfast show with Bogart Torelli and Glenn Daniel on 7.4%, outrating both Jonesy and Amanda and The Grill Team.
2GB remains the undisputed overall leader with share on 11.6% where Ray Hadley‘s morning show was the only program to lift survey-on-survey, up 0.3 to 15.7%.
Nova had a great survey with the station up 1.1 to 8.1%, level with KIIS 1065, while Nova’s Fitzy and Wippa breakfast show lifted 0.3 to 7.7%.
It was a tough survey for ARN with KIIS now sharing top FM spot with Nova. Meanwhile WSFM dropped again, down to 6.2% where it only outperforms 2Day FM.
At 2DayFM, Rove and Sam have seen their breakfast share climb 0.6 to 3.9%.

GfK_Share Report Sydney_Survey 4 2016MELBOURNE

•  3AW and Fox continue to lead

3AW lost a chunk of its audience, but it has plenty to spare. The station dipped 1.2 to 14.8%, which still sees it over four points clear of its nearest rival, ABC774.
Fox FM remains #1 FM station and this survey improved its position from 9.0% to 9.7%.
Triple M’s The Hot Breakfast remains #1 FM breakfast with the show on 9.5%, well above the station average of 7.9%.
Challenging survey for ARN here too with both Gold and KIIS losing share.
Of the new breakfast shows, Nova’s Chrissie, Sam and Browny remains the best on 6.4%. Both the new ARN breakfast shows fell, Gold’s Jo and Lehmo to 5.4% and KIIS’s Matt and Meshel to 4.6%.

GfK_Share Report_Melbourne - Survey 4 2016BRISBANE

•  Nova ends 97.3 run at the top 10+ and in breakfast

Nova 106.9 has ended the 97.3 winning streak with Nova posting the biggest 10+ share in the market – 13.7%. That sees Nova overtake 97.3 for the first time since 2014. Nova breakfast is also the new market champ, with Ash, Kip and Luttsy on 13.5% – up 2.2 this survey.
Although 97.3 dipped 2.6 to 11.7% this survey, it remains the clear second favourite in the market.

GfK_Share Report_Brisbane - Survey 4 2016 ADELAIDE

•  Mix reclaims its place at #1, but Fiveaa still breakfast leader

A lift of 0.8 to 12.6% has put Mix 102.3 back as the overall #1 in the market. In doing so it becomes the only ARN FM station to lift its share this survey and it is also the only ARN station to lead its market.
Fiveaa remains the commercial breakfast leader with David Penberthy and Will Goodings on 13.1%, ahead of Nova’s Dylan Lewis and Shane Lowe in second place on 11.7%.

GfK_Share Report_Adelaide - Survey 4 2016PERTH

•  Mix maintains first place with 96FM only station losing share

Mix 94.5 holds onto leadership in the market with share lifting 0.8 to 15.3%.
The good times rolled for all Perth commercial stations with the exception of 96FM.
Hit 92.9, 6PR and 6iX all recorded an improved audience share.
96FM bucked the trend, dropping 0.2 to 8.4%. The good news for the ARN station though was that its Carmen and Fitzi breakfast show held onto its 7.7% share of the Perth audience.
The most improved Perth breakfast was 6PR’s Steve Mills and Basil Zempilas, up 1.0 to 9.3%.

GfK_Share Report Perth_Survey 4 2016

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