Traveller sets new record: 72-page bumper edition coming up

The upcoming edition, features a lavishly illustrated cover story, Dream Liner

Fairfax Media’s Traveller will deliver the largest issue in its 11-year existence. The upcoming section will be in a full magazine format that is 72 pages thick and it will be circulated inside Fairfax’s Saturday newspapers on October 6.

It follows Asia and Europe-themed issues published earlier this year underlining Traveller’s position as Australia’s most-awarded print and online travel title.

The upcoming edition, which comes free with Fairfax’s The Sydney Morning Herald and The Age, features a lavishly illustrated cover story, Dream Liner, by cruise writer Brian Johnston, in which he creates the world’s most perfect cruise ship.

Traveller editor Anthony Dennis said: This stunning, record-sized issue underscores Traveller’s leadership in innovative and award-winning Australian travel journalism across multiple platforms. The 72-page issue is likely to be at least 40 pages bigger than our competitor’s Saturday travel title – a remarkable achievement.

The cruise issue also takes Traveller’s longtime commitment to the cruise industry to yet another level. The special issue also coincides with the cruise industry’s Choose Cruise promotion that runs throughout October.

The bumper magazine issue follows the 2018 News Media Works Trust Study that found Fairfax’s products over-deliver in terms of influencing the research and purchase decision phase of readers planning holidays and luxury travel experiences, including cruising.

Michael Grenenger, group director for luxury and lifestyle at Fairfax Media, said: We know that readers are more engaged in topics they are passionate about like travel, and trusted print environments connecting readers to their passions are in high demand. A large number of The Herald readers are travel intenders who rely heavily on our products when looking for travel inspiration and when making significant purchasing decisions around their travel plans. Our special glossy Traveller editions are representative of the strength and quality of the Traveller brand in market. They are also a way to reward our loyal and engaged readers.

In recent months, the Traveller brand has grown its digital presence while also seeing a marked audience increase in print with demand, allowing for the production of premium glossy issues, which are highly sought after by advertisers.

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