‘Time for the next adventure’: Toby Boon to leave Powered by Nine

Toby Boon

Boon’s departure comes after Nikki Kenyon resigned as director of Powered in December.

Toby Boon, Powered by Nine’s director of strategy and client solutions, will be leaving the business, just a few months after director of Powered, Nicki Kenyon, also departed Nine’s marketing services team. 

“From Cannes to Cairns; MAFS to the ‘Morning Herald; Origin to the Olympics; branded content to the Big Ideas Store – I have loved every adventure that a decade with Nine and Fairfax Media has gifted me,” Boon said.

“Now it’s time for the next adventure.”

Boon has been with the business since its Fairfax days, joining as a client strategist in 2014. 

After the Nine-Fairfax merger deal went through in December 2018, Boon took up the role of director of client strategy, before moving into the director of strategy and insights role. 

With no immediate plans lined up, Boon wrote on LinkedIn that he is “Sydney-based, Melbourne-friendly and Brisbane-curious. I’d love to hear from agencies, brand-owners, consultancies or recruiters, and I am open to contract or permanent roles.”

During his time with Powered, Boon played a critical role in overseeing Nine’s annual Big Ideas Store.  

2023 marked the sixth year for The Big Ideas Store, with the event highlighting a week of speakers, workshops, research, and an immersive pop-up hosted in the Beta events space in Sydney.

The week dug into topics such as greenwashing and how advertisers can be good corporate citizens; new research showing how consumers’ values towards brands will change over the coming years; the future of technology including how artificial intelligence will change creativity, and how investing in marketing will help SMEs grow.

See Also: Powered by Nine’s Big Ideas Store launches for its sixth year

After her departure in December, Kenyon was replaced by Lisa Day.

Michael Stephenson, Nine’s chief sales officer, said of Day at the time: “Lisa has been a part of the Nine family over many years, she has delivered exceptional results, has built incredible relationships, has enormous energy and loves big ideas.”

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