Powered by Nine’s Big Ideas Store is now open for its sixth year, launching a week of speakers, workshops, research, and an immersive pop-up hosted in the Beta events space in Sydney. The Big Ideas Store will run for one week to Friday, May 19.
The event has kicked off with one of the most pressing topics facing advertisers today – whether to retreat to a position of apparent safety during a cost of living crisis, or go big. Titled Go Big or Go Nowhere: Why Brands Need Big Ideas in 2023, a panel featuring some of Australia’s leading marketers and creatives including Wavemaker’s Shivani Maharaj, Rethink Everything’s Mike Spirkovski, Westpac’s Annabel Fribence and Powered’s Toby Boon and Jack Bavin providing insights on both why creativity delivers and shared advice on how to leverage big ideas to drive growth.
See Also: Nine’s Big Ideas Store 2023: Day One recap
The week will dig deep into topics such as greenwashing and how advertisers can be good corporate citizens; new research showing how consumers’ values towards brands will change over the coming years; the future of technology including how Artificial Intelligence will change creativity, and how investing in marketing will help SMEs grow.
Later in the week, research will be released showing the role brands play in supporting people’s identity and self-expression; a look at cancel culture and how brands navigate a world filled with outrage; the rise of the 45+ super consumer; and The Great Debate, moderated by Tim Burrowes with two teams battling over whether big ideas require bravery, or if the slow and steady can win the race.
“Big ideas make brands famous,” said Nicki Kenyon, director of Powered. “No one is positioned like Nine to help brands realise big ideas and, right now, brands need to be brave and if they are, they can build their business growth.
“Nine is the undisputed leader in this country of unpacking the latest cultural research and owning this space. This year’s Big Ideas Store will see more research, more insights and more discussion to help brands create even bigger ideas.”
Register for either in-person or virtual session of The Big Ideas Store here.